Digital PR: The Smart Way of Doing Digital Marketing

By Adams Percy / 31 March 2023

As a digital marketer, you have many options for promoting your business online. One popular strategy is search engine optimization (SEO), which involves optimizing your website and content for a higher ranking in search engine results. While SEO can be an effective way to increase visibility and drive traffic to your website, it can also be a slow and unpredictable process.

Enter digital PR.

Digital PR is a form of public relations that uses online channels to promote your business, products, and services. Unlike SEO, which focuses on improving your ranking in search results, digital PR focuses on generating coverage and visibility for your brand through online media outlets, influencer partnerships, and social media.

One of the biggest advantages of digital PR is the speed at which it can deliver results. While SEO can take months or even years to show results, digital PR can deliver almost immediate results. This is because digital PR focuses on generating coverage and visibility through online media outlets and influencers, which can reach a large and engaged audience in a short amount of time.

In addition to being faster than SEO, digital PR is also more targeted and effective. With SEO, you are at the mercy of search algorithms, which can be complex and hard to understand. Digital PR, on the other hand, allows you to target specific audiences and outlets, ensuring that your message is reaching the right people.

Another benefit of digital PR is that it is more cost effective than traditional PR. Traditional PR can be expensive, as it often involves hiring a PR firm or agency, creating and distributing press releases, and paying for advertisements in print or broadcast media. Digital PR, on the other hand, can be done in-house and relies on building relationships with online media outlets and influencers, which can be more cost-effective.

Finally, digital PR is more measurable than SEO. With SEO, it can be difficult to track the ROI of your efforts, as it is hard to attribute sales and conversions directly to your ranking in search results. Digital PR, on the other hand, allows you to track the performance of your campaigns through metrics such as website traffic, social media engagement, and media placements.

In conclusion, digital PR is a smart and effective way of doing digital marketing. It delivers almost immediate results, is more targeted and cost-effective than traditional PR, and is more measurable than SEO. If you want to promote your business online and reach the right audience, consider incorporating digital PR into your digital marketing strategy.