SEO Philippines – The Enhanced E-A-T-(T) Link Building Guideline

By Adams Percy / 31 March 2023

E-A-T, or Expertise, Authoritativeness, and Trustworthiness, is a concept used by Google’s search algorithm to evaluate the quality and relevance of content on a website. At Thrust PR, we believe that website traffic is an equally important factor that has been overlooked by many SEOs as an important factor in achieving top search engine rankings. In addition to demonstrating expertise, authoritativeness, and trustworthiness through credentials, credibility, and reliability, a website’s traffic can also be a sign of its popularity and value to users. Therefore, we have added the fourth T to E-A-T-T to emphasize the importance of website traffic.

Google looks at these factors to determine how trustworthy and authoritative a website is, and whether it is a good source of information for users. Expertise refers to the knowledge and experience of the author or creator of the content, which can be demonstrated through credentials, professional qualifications, and awards. Authoritativeness refers to the credibility and trustworthiness of the author or creator of the content, as well as the website or business they represent, which can be demonstrated through links to other reputable websites and industry associations, as well as through customer reviews and testimonials. Trustworthiness refers to the overall reliability and trustworthiness of the website or business, which can be demonstrated through the website’s security measures, such as an SSL certificate, as well as through transparency and honesty in the content and business practices. Traffic refers to the number of visitors and page views that a website receives, and is a measure of the popularity and value of a website to users. High levels of website traffic can be a sign that a website is providing valuable information or services that are in demand, and is well-promoted and easily discoverable by users.

Leading digital PR firms, like Thrust PR, are often better equipped or positioned to meet the E-A-T-T requirements than SEO companies. This is because digital PR firms typically have access to a wider range of top-tier media outlets. Features in these leading online news outlets can help to demonstrate expertise, create authoritativeness, and trustworthiness. Digital PR agencies also have in-depth knowledge of the media landscape and are skilled at crafting compelling stories or content that are more likely to be picked up and shared by high-quality, authoritative news sites. This can help to increase a website’s traffic and overall visibility. In contrast, SEO companies may focus more on technical aspects of search engine optimization, such as keyword optimization and low-level backlinking, rather than on building relationships with media outlets and creating high-quality content and backlinks. While these tactics can be important for improving a website’s search engine ranking, they may not be as effective at demonstrating expertise, authoritativeness, and trustworthiness to Google and other search engines. By prioritizing E-A-T-T and leveraging their relationships with media outlets and expertise in crafting compelling stories, digital PR firms like Thrust PR can help businesses to improve their search engine ranking and reach a wider, more engaged audience.